Design & Marketing Communications Agency

Tittle for Parents App Enhancement – V3.0 UI & UX Design

August 15, 2017

Times have changed. Gone are the days of five stones and hopscotch. Part of growing up for the Millenials involves fiddling with mobile devices and staring into windows of vast content. We asked ourselves, "How are parents going to manage and guide their children to ensure healthy consumption of digital content?" The solution: Tittle for Parents. Developed and designed by BlueCube Media, Tittle for Parents is a parental control app that promotes safe browsing for children, child discipline and a balanced lifestyle. Specifically for Tittle V3.0, we gave the application a little design facelift, and further improved on the user interface & experience (UI & UX). For a start, we refreshed the overall look of Tittle with the introduction of a blue-green gradient, which brings across the feeling of ease and modern lifestyle. Other application enhancements include simplification of tap processes, integration of application with Facebook login, personalised avatar options and instinctive touch gestures. Find out more about Tittle for Parents at tittleforparents.com. Read More »

Autodesk Panorama 2017 eBook (Asia – English version)

August 15, 2017

In celebration of design and innovation, Autodesk published both an ebook and hardcopy compilation of innovative projects by student participants of Autodesk Panorama 2017. In harmony with the tagline, "The Future Is Yours To Make", our team's main design objective was to create a fluid and transcendent gallery of inventive works; in particular, a gallery that is capable of showcasing and bringing across the uniqueness of each and every piece of students' works. Our inspiration for this publication was to keep pages simple, modern, and spotlight a central focus on each artwork. As such, to invoke "thinking out of the box", we removed boundaries that seemingly dictate fixed conventions. No one page is the same; and as the layout suggests, this publication conveys not only students', but also our, fluidity of ideas. Read More »

Autodesk Panorama 2017 eBook (China – Chinese Version)

August 15, 2017

An extended publication of Autodesk Panorama 2017 eBook (Asia - English ver.), the Chinese version of this ebook shone spotlight on innovative projects by student participants specifically from China and Taiwan. Adapting a separate design style from the English version, we explored the concept of "collaboration" with collages. Read More »

Tittle for Parents: Should Kids Help Out Around the House?

August 11, 2017

AG Education

June 12, 2017

Canon iR C3020 brochure

May 29, 2017

Asia Pacific Biosafety Association (A-PBA) – Logo Design & Website Development

December 29, 2016

To demonstrate progressiveness and adaptability with changing times, Asia Pacific Biosafety Association (A-PBA) called for a timely rebranding exercise. The professional association, which has grown as a network across 42 countries, was picking up pace in their efforts to provide useful resources to specialists in the field. While understanding the association's needs, we made sure the website we were developing had processes simplified and automated; for example, a back-end system that supports members' sign-up, members' directory, event registration and payment, and nomination for positions. Using this as a platform to reinforce A-PAB's presence in the region, we took the opportunity to enhance the association's logo by incorporating an icon of a globe. We also handpicked a high-contrast yellow, which closely follows the look and feel of a biosafety symbol, one that industry professionals are highly familar with. Read More »

Malex Motion

December 29, 2016

Soon Yuan Vegetarian Food – Brand Design for Marketing and Website Development

December 29, 2016

With the business sphere broadening beyond the typical brick-and-motar stores, we are seeing an increase in businesses that are keen to explore opportunities on virtual platforms. Soon Yuan Vegetarian Food was one of them. With the intention to preserve their brand tradition and heritage, Soon Yuan had explicitly asked for red to be retained as its primary brand colour and a logo that represents their brand in Chinese. While we would not have recommended this to our other clients, these pre-requisites were relevant and apt for the Singaporean vegetarian community. We built on these requirements and gave the logo a touch of green to associate the brand with vegetarian or "eating greens". The logo was later applied to Soon Yuan's brand and marketing assets such as name cards and catering menu. We also presented a web solution that facilitates preorders and delivery. For an aesthetically pleasing web experience, we paid careful attention to the optimisation of full-screen images. Read More »

Singapore Epson Industrial Plating Division – Corporate Handbook

December 16, 2016

Out went the old, and in came the new! Epson took the opportunity to update and refresh their corporate handbook with a brand new look. As opposed to the previous handbook, which was dominated by solid colours of gray and blue, this time round, we decided to apply a spectrum of blue shades. Our design notion for this was to give the brochure a vibrant, modern yet corporate finish. The other design convinction we had was to increase readability; we aimed for balance by activating the use of white space, icons and process diagrams to inject variety in the way information was presented. Read More »