Portfolios
SIM Thought Leadership
SIM Academy provides an extensive range of upskilling programmes and learning solutions for working professionals. They offer a number of professional development courses and aim to provide a larger platform of information to help individuals to hone and advance their skills.
The concept of the SIM Thought Leadership microsite was to expand on the latest learning solutions and feature events under SIM Academy and implement them in a comprehensive modern blog format. A mailing list subscription service was introduced to make it easy for customers to stay up-to-date with SIM’s events and news.
Content Accessibility
The revamped website significantly improves accessibility for customers seeking learning materials. Users can effortlessly browse the site even while on the move!
Grab Academy Portal
To further empower their drivers and delivery partners, Grab launched the GrabAcademy Portal, offering a plethora of learning and training resources readily available for their partners to use to help them upskill and progress further in their careers.
Our UI/UX designers streamlined web navigation, offering a seamless browsing experience for Grab's partners. This provides easy access to learning resources, training, and job opportunities. The design reflects Grab's brand identity, incorporating its corporate green tones and distinctive graphic elements.
UI/UX
Significantly improved the navigational flow between pages allowing Grab’s partners to easily search for information that is relevant to their needs.
Mobile Responsive Design
All web page layouts are fully revamped to offer a much smoother mobile browsing experience for Grab’s partners who are constantly on the go!
Community Foundation Of Singapore
The Community Foundation Of Singapore (CFS) is a prominent philanthropic foundation in Singapore. Following their principle of connecting and giving back to the community, we helped them design their site according to:
Theme - “Connecting Lives Inclusivity and Integration”
In Singapore’s philanthropic landscape, many websites lack modern web design elements and structure. Thus, CFS reached out to us to revamp their website to effectively communicate their mission, vision and activities.
The website implements the use of patterns infinitely animated throughout the browsing experience, providing a more personalised touch. The website aimed to optimise the mobile-user browsing experience, and enhance marketing initiatives, streamlining content updates and traffic tracking.
Navigation Flow
The menu, content, and media are strategically positioned to facilitate easy navigation in desktop & mobile, significantly speeding up user access to desired information.
Technical SEO
The website code is tailored and optimized for SEO. As a result, overall organic traffic and readership have experienced significant improvement.
Harvester
Located at Hillsta Condominium, Harvester is an online and physical grocery store that aims to always embrace the kampung spirit. They serve as a community hub, serving groceries, essentials and household items to the public.
With catchy local slang and phrases blended into the website and brand, the aim was to emphasise a friendly and familiar feeling to customers. Using a warm colour palette and friendly, relaxed catch phrases, our team worked on providing memorable slogans and design elements to further boost the store’s brand identity.
Brand Identity
The design and marketing efforts have effectively elevated Harvester’s corporate brand identity in both online platforms and events.
Community Foundation Of Singapore
The Community Foundation Of Singapore (CFS) is a prominent philanthropic foundation in Singapore. Aligning with their mission to connect and give back to the community, we helped design their site following:
Theme - “Connecting Lives Inclusivity and Integration”
We assisted CFS in modernising their website’s design, enhancing SEO to boost organic traffic, and strengthen their brand presence to reach more users.
Navigation Flow
The menu, content, and media are strategically positioned to facilitate easy navigation, significantly speeding up user access to desired information.
Technical SEO
The website code is tailored and optimised for SEO. As a result, overall organic traffic and readership have experienced significant improvement.
Tittle for Parents
Tittle is a parental control app designed to promote healthier family lifestyles and safer digital environments for children. It offers solutions for parents, guardians and boarding schools to manage children’s screen time; balancing free time between mobile use, outdoor activities and education exercises.
Our team demonstrated expertise in branding, website, and mobile app development, along with digital marketing across the APAC region. The app's UI/UX was designed based on research with parents and schools to align with their preferences and needs.
The 2-Clicks Strategy:
The app’s UX design was well received by parents with easy-to-use navigation and intuitive features that allowed parents to easily manage their children’s screen time. The overall UI in both the website and app offers clean layout and sharing information that are easy to read in both desktop and mobile, hitting over 6,500 traffic per month in the APAC regions.
Cardinal Health
Cardinal Health has made global reach with focus on cost-effective healthcare. In light of the pandemic, Cardinal Health launched a virtual event with the intent of motivating their staff:
Theme - “Reset. Refresh. Recapture.”
Our team spearheaded the conceptualisation of a myriad of design assets, including the grand opening video as well as the creative direction, emphasising strengthening mindsets and spirits within the staff members, realigning with their mission to progress collectively with a high energy and emotions.
Impactive Campaign Theme
Overall campaign theme and creatives were well received by the audiences in the kick-off event. The logo, microsite, marketing collaterals and the grand opening video significantly elevated the entire event mood - emphasising resilience and collective progress within the organisation, as well as energizing the audience with a high-energy, motivational tone.
Grab Profiling Tool
With the aim to help Grab’s partners build their career paths, the Grab Profiling Tool is built with an extensive database of questions carefully planned and developed to understand the profiles of each partner and provide constructive career advice.
The project includes UI/UX designing of the microsite, with focus on the mobile interface and responsiveness due to the target demographic being mostly on-the-go drivers. The layout is comprehensible and prioritised accessibility. The UI/UX design integrates Grab’s branding and was finalised through our team’s discussions on different usage scenarios.
Seamless Responsiveness
The profiling quiz followed closely with Grab’s branding and ensuring the design elements matches with the desired requirements. Its mobile responsiveness is seamless across most major mobile brands and models, allowing Grab’s partners easy access to the quiz.
National Institute of Early Childhood (NIEC)
NIEC is built on providing the best educator training for students advancing their careers in the early childhood sector, elevating the overall quality of Early Childhood learning in Singapore.
This project aimed to revamp their entire website, taking a mobile-first design approach in order to cater to their on-the-go target audience. The site is easily navigable, providing quick access to information, and features geometric shapes in its design to represent the building blocks of early childhood stages.
Customised User Journey
The overall website design conceptualisation and customer journey were discussed in great detail with the relevant NIEC stakeholders. Understanding each user journey and developing each page navigational requirements helped in providing customised browsing experiences for different user groups.
SIM Education Pathway Tool
SIM Education Pathway Tool (EPT) is an interactive quiz designed to understand the needs of uncertain students and guide them to a suitable list of courses for their next academic venture.
The site’s background is designed like a map, with multiple courses placed as different landmarks to showcase how SIM’s EPT intends to lead each student to the most suitable destination for them. The animated brain avatar located at the bottom right hand corner of the screen interacts with the students throughout the quiz, guiding them through certain questions.
Smooth User Experience
The customised quiz offers a smooth user experience and an excellent user journey for students across the ASEAN region. It is designed to be welcoming and concise for students from any region. Since most students use mobile devices to browse the website, the quiz is developed with a mobile-first design, ensuring compatibility and seamless performance across major mobile brands.
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