The need to stay relevant welcomes improvements to business processes and practices. But as with many public relations and marketing practitioners, we asked, “What’s the use if our target audience isn’t seeing what we have worked so hard to show?” The key to this question is the importance of communication and branding. edufarm was one of many clients who approached BlueCube Media for this reason.
Specifically for edufarm, the objective was to stay fresh and current. For a web experience that is visually appealing and reflects the characteristics of a playgroup school, we designed cartoons that are child-centric while incorporating vibrant colours to bring across enthusiasm and fun. To reinforce brand consistency, we based our web design theme off the “farm” element, which is represented in the footer background.
Find out more about edufarm at edufarm.com.sg