Author Archives: Winnie Teoh

Singapore Epson Industrial Plating Division – Corporate Handbook

Singapore Epson Industrial Plating Division – Corporate Handbook

Out went the old, and in came the new! Epson took the opportunity to update and refresh their corporate handbook with a brand new look. As opposed to the previous handbook, which was dominated by solid colours of gray and blue, this time round, we decided to apply a spectrum of blue shades. Our design notion for this was to give the brochure a vibrant, modern yet corporate finish. The other design convinction we had was to increase readability; we aimed for balance by activating the use of white space, icons and process diagrams to inject variety in the way information was presented. Read More »

edufarm – Website Design

edufarm – Website Design

The need to stay relevant welcomes improvements to business processes and practices. But as with many public relations and marketing practitioners, we asked, "What's the use if our target audience isn't seeing what we have worked so hard to show?" The key to this question is the importance of communication and branding. edufarm was one of many clients who approached BlueCube Media for this reason. Specifically for edufarm, the objective was to stay fresh and current. For a web experience that is visually appealing and reflects the characteristics of a playgroup school, we designed cartoons to illustrate innocence while incorporating vibrant colours to bring across enthusiasm and young energy. To reinforce brand consistency, we based our web design theme off the "farm" element, which can be seen represented as a footer image. Read More »

Lauandi – Concept Idea for Laundry Services

Lauandi – Concept Idea for Laundry Services

Lauandi was a mobile application development and design project we worked on until it was prematurely terminated. Nevertheless, we would still love to talk about the concept idea we had behind this personal service application. With the objective to bring consumers closer to laundry service providers in Singapore, Lauandi allowed consumers to select and locate their preferred laundry service, schedule, and pay for pick-up and delivery of their clothes or linen. Read More »

Hyflux Energy – Design for Corporate Collaterals

Hyflux Energy – Design for Corporate Collaterals

Hyflux Energy joins in as an electricity retailer with the liberalisation of Singapore's energy market. Establishing itself as a leading, global, fully-integrated provider of water and power management, and innovative environmental solution, Hyflux Energy reinforces its consumer brand presence with corporate collaterals aimed at creating awareness on its new services and electricity plans. Design materials include corporate brochure, corporate folder, L-shaped folder and direct mailer. Read More »

Yang Zheng Tang Traditional Chinese Clinic – Website Design

Yang Zheng Tang Traditional Chinese Clinic – Website Design

While conceptualising on a website design for Yang Zheng Tang Traditional Chinese Clinic, we were determined to bring out the oriental charms of this science; yet break the stereotype that associates only the elderly with Traditional Chinese Medicine (TCM) treatment methods. From a design perspective, we decided on a mix of bright red and earthy brown, which were used to bring across concepts such as "traditions", "balance" and "elements". To shape and guide impressions, we payed extra attention to the choice of images. Finally, as information related to TCM could be jargon-heavy, we also incorporated icons for better understanding of the services provided. Read More »

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