Yang Zheng Tang Traditional Chinese Clinic – Website Design
While conceptualising on a website design for Yang Zheng Tang Traditional Chinese Clinic, we were determined to bring out the oriental charms of this science; yet break the stereotype that associates only the elderly with Traditional Chinese Medicine (TCM) treatment methods.
From a design perspective, we decided on a mix of bright red and earthy brown, which were used to bring across concepts such as “traditions”, “balance” and “elements”. To shape and guide impressions, we payed extra attention to the choice of images. Finally, as information related to TCM could be jargon-heavy, we also incorporated icons for better understanding of the services provided.