To demonstrate progressiveness and adaptability with changing times, Asia Pacific Biosafety Association (A-PBA) called for a timely rebranding exercise.
The professional association, which has grown as a network across 42 countries, was picking up pace in their efforts to provide useful resources to specialists in the field. While understanding the association's needs, we made sure the website we were developing had processes simplified and automated; for example, a back-end system that supports members' sign-up, members' directory, event registration and payment, and nomination for positions.
Using this as a platform to reinforce A-PAB's presence in the region, we took the opportunity to enhance the association's logo by incorporating an icon of a globe. We also handpicked a high-contrast yellow, which closely follows the look and feel of a biosafety symbol, one that industry professionals are highly familar with. Read More »